Tunas Fitrah is a graphic design and multimedia company in Balikpapan. Their client is mostly the local government and with government’s bizzare taste in design, they survive to stand on their ground by producing high quality design and professionality.

The office used to be on the second floor of the owner’s house and it has been renovated once to be able to accommodate the functionality of the company, nonetheless they forgot their need to brand their company.

The motive of this project is the need to rebrand the image of Tunas Fitrah as cutting edge multimedia corporate. The novel facade triggers interaction with “aaaw” and “eew” of people who pass by and questioning the kind of people it represents.
Yes, triggering question, the very idea of creativity, embeded into such monstrous form, making the architecture, a living creature, a sphinx.